Major-Gift Fundraising Gets an Injection!

It inspires two thoughts:
1. It is a reminder of the impact that those who have accrued wealth can make on individual organisations and society at large.
2. How much other such donors are hidden in the name-lists of fundraising organisations? Remember: Capacity, affinity, and interest = major-gift potential. How much laden potential and hidden resource is not being tapped into by fundraising organisations?

I quote Fintan O' Toole by saying, "it is merely to suggest that the notion that 'we' are all poor is as much an ideological construction of the bust as the opposite claim was of the boom". Wealth is still out there. But all the old-fundraising adages apply now more than ever: prospects need to be identified first, yes, but need to be engaged; need to see the value in their investments and the assurance that their investments will be handled skilfully and professionally. Loads of food for thought!

12.11.2011