Elan, UCD and a €3m Gift

An obvious positive step for UCD but also for the wider industry in Ireland where corporate donations account for an incredibly small proportion of total giving (estimates range from 1% to 5%). This compares less than favourably with the likes of the US market (ca. 25%) and other more established fundraising markets.

Whether this is a once-off gift or part of a wider trend remians to be seen. If corporations didn't give more in times of great plenty what is the likelihood of more giving across the board in times of difficulty in corporate Ireland? Kudos to Elan (and UCD!), let's hope its a trend-setter for major corporate gifts.

12.12.2011